Our Revenue Management team’s strategy is determined by your goals. Whether an owner prefers full occupancy or fewer, more exclusive bookings, our strategy is tailored to meet their individual goals while maximizing revenue. Here’s how we do it:

• Consistent analysis of trends and targeting strategies.
• Available professional support – speak directly with our Owner Acquisition, Administration, and Asset Management team, which brings 25+ years of combined experience.
• Robust marketing handled by an agency-like team, utilizing a variety of channels for market saturation, regardless of how guests choose to book.
• No cost paid advertising campaigns on Google, Meta, and more.
• Regular SEO audits to optimize content for our website and your listing.
• Close alignment with the Outer Banks Visitors Bureau and the Long-Range Tourism Management Plan to steward responsible travel and a healthy relationship between visitors and residents.

Care for and maintenance of your Outer Banks vacation rental are our utmost priorities. Cleaning and maintenance issues are the number one cause for guest complaints. Feel safe knowing:

• Our maintenance and guest support teams are by far the highest rated on the Outer Banks, just check out our Google Reviews! Our frontline teams are empowered brand ambassadors.
• Operations and housekeeping teams are led by Dave Roberts, President of NCVRMA, VRMA Director, and former VRHP Chair. We set the standards locally and nationally. Ask about our Blue Standard Bedding.
• Sarah Moss, your main contact for Acquisitions, Administration, and Asset Management, is a certified Vacation Rental Management Professional and adheres to the REALTORS® C2EX Program. Having worked her way from reservations agent to Vice President, she can answer any and every question you may have about our program or processes.
• Having worked in the Outer Banks Rentals and Real Estate market since childhood, our President, Tim Cafferty, was born into this business. He continues the legacy of his parents and is nationally considered an industry leader. Read our about us page to learn more about his vision for Blue.
• Outer Banks Blue is recognized as an industry leader and early adopter of positive changes in the short term and vacation rental space. From electronic locks and premade beds to our new standardization practices, we’re known to be trailblazers that create the path others follow.

From timely communication to purpose built tech stacks, we believe every action should be taken with a big picture view and welcoming generosity. Here’s what we mean:

• Expect in-house local communication for all departments. We intentionally build teams through The Predictive Index and train our employees with an open book business model to ensure you get the best service from someone who understands our business holistically.
• We’ve integrated departmental communication, allowing our teams to collaborate in real-time. Redundancy is important, so follow-up calls are expected for specific questions (from you as our partner), but regardless of whoever answers, we’ll know what you’re talking about.
• We’re driven by service culture, as employed in models like Will Guidara’s Unreasonable Hospitality, John Gordon’s The No Complaining Rule, and the Dijulius Group’s Customer Experience Framework. Expect a story if you ask about these exciting management principles!